story.
URBAN OUTFITTERS is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.
bhm celebration.
Urban Outfitters commemorated Black History Month by celebrating Black Joy, and highlighting Black artists, advocates, and spaces that that epitomize freedom of expression.
DomoINK.
DomoINK is featured in Urban Outfitters' 2024 Black History Month collection.
products.
Below are the items from the collaboration: mugs, bath mats, and art prints.
behind the scenes.
social.
Urban Outfitters highlighted DomoINK and I as the founder in promotion of the capsule line.
Note:
The video highlighting the launch went viral: View Here
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To promote the collection, I went inside an Urban Outfitters location and showcased the products in the collection.
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To show how products work for one's lifestyle, I did a "haul" placing the products within my home.
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email.
Emails sent out by Urban Outfitters advertising the collection.
press.
Urban Outfitters' Black History Month Capsule Collection was featured on the Jimmy Kimmel Show in a segment where he mentioned brands celebrating the month.
