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story.

Goody Tru is a new line of hair accessories from Goody that's in collaboration with three multicultural female artists including I.

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art.

The designs featured on the products was inspired by my "Black Hair" artwork series created in 2020.

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in-stores.

The collection is available in Walmarts nationwide.

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on walmart.com

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promotion.

To let consumers know, I constantly posted content about the collection across Instagram, Tiktok, Twitter, Linkedin, and Youtube. 

Customer Love.

@goodyhair.

Collection promotion through Goody's social media platforms.

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press.

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