about.
DomoINK was founded on simple idea: finding Black art shouldn’t be a hassle. With product expansion, DomoINK fills the gap of women and men of color struggling to find decor, apparel, and gift options reflective of them. Excluded communities should not have to wait until Black History Month to shop at retailers for pieces in their style. DomoINK is here to be the one-stop-shop to inspire people to create spaces that represent them authentically.
the creative force.
DomoINK, founded in 2020, was born out of my struggle to find art that represented people of color for my first home. I started creating art prints for my own space, which quickly gained popularity across social media.
DomoINK's start was at the beginning of the reemergence of the Black Lives Matter movement. The brand evolved into a safe space for diverse consumers through its offering of reflective products inspired by Black culture.
product
development.
Our products are crafted in-house and through our production partners. The ideation process begins with me, as I develop product concepts ranging from nutcrackers to purses, providing consumers with statement pieces.
social media.
DomoINK owes much of its success to social media. By sharing my artwork on Instagram under the handle @domothecreative, I gained significant engagement, resulting in nearly 40K followers on that one account.
These followers include individuals who purchased products and those who simply liked my posts, providing me with the validation that there is a place for Black art and reflective products. Without that encouragement, I would never have taken this journey to run DomoINK.
